Anessa, the No.1 sunscreen brand in Japan for over 19 years, is the crystallisation of 100 years of Shiseido’s research and development on UV-ray protection. Established in 1992, Anessa offers formulas crafted with powerful UV-blocking technology and 50% skincare ingredients, to keep skin beautiful today and into the future. Boasting No. 1 sales for 19 consecutive years in Japan_*, ANESSA is currently available in Japan and 10 other Asian countries and regions. The brand is actively engaged in social-contribution activities such as the donation of sunscreen products to patients with xeroderma pigmentosum (a disease that causes hypersensitivity to UV radiation); seminars on how to properly use sunscreen; classes to raise UV-ray awareness in elementary schools; and support for athletes who compete in outdoor sports.